Founded in March 2020 by Mitchell & Sara Haller, Halden was born from a desire to create the best online shopping experience possible. We began early 2020 by selling seeds and bulbs on our website and quickly realized the numerous challenges that e-commerce companies face. Using her background in social media marketing, Sara began to put pen to paper to design a new platform that would improve the shopping experience for buyers, make it easier for e-commerce companies to economically showcase their products, and make compensation for content creators fair and accessible.
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